Live Challenge closes on the 6th of November 2024 at 23:59pm UK time

E-MAIL CAMPAIGN PERFORMANCE ANALYSIS

This Power BI report competition focuses on analyzing the email campaign performance of a niche content platform that caters to DIY creators and readers worldwide. The platform offers paid subscriptions, regularly introduces new features and products, and maintains a rich online event calendar each month. The goal is to evaluate the effectiveness of the platform's email campaigns over the past three months in engaging its audience and driving conversions.

The report should visualize this information and provide actionable insights to support strategic decision-making for the Campaign Performance Team.

About

FP20 Analytics & Zoomcharts

The FP20 Analytics Challenge 19 is brought to you in collaboration with ZoomCharts. Thanks to this partnership, we are integrating ZoomCharts' exceptional Power BI solutions into this competition. You will gain skills to create Pro reports that help business users explore data faster and more intuitively.

Participating with Zoomcharts

To participate in the challenge with ZoomCharts, register here and create a Power BI report including at least 2 ZoomCharts Drill Down Visuals on one report page.

Why participate in the ZoomCharts Challenge?

Participate in the ZoomCharts Challenge to showcase skills, gain recognition, network, and boost your professional profile.

01

Personalized Feedback ️

The ZoomCharts team provides personalized feedback to EVERY report entry that meets the requirements. This gives all participants the chance to hone their skills and adjust their report before deadline, giving you an extra competitive edge in the challenge.

02

Receive a Free License

Upon signing up for the challenge, you will receive a FREE Drill Down Visuals Developers License that lets you access the full Drill Down Visuals PRO library. This license remains active for a year after the last challenge you take part in. Meaning, you can access the latest advanced data visualization tools to enhance your projects for a full year.

03

Learning Resources

Participants receive all the latest information on upcoming workshops and events, demonstrating how our team of proven professionals approaches visualizing the given dataset for the challenge. You also have the chance to book 1:1 calls with a Power BI mentor who will analyse and give specific suggestions to improve your report.

04

The Main Prize

Last but not least, entering the challenge with ZoomCharts puts you in the running for an additional $300 Amazon gift card.

Challenge Introduction

Below is your show time. Read me carefully!

Start Date

Monday the 7th of October 2024

Start Time

15:00 pm UK time

Submission Deadline

Wednesday the 6th of November 2024

End Time

23:59 pm UK time

Below is your important reading!

Data Analysis Tools

All tools are permitted.

Zoomcharts entries

Create a Power BI report including at least two ZoomCharts Drill Down Visuals in one report page!.

Acces to the LinkedIn group

Join the Group

Your Portfolio with novyPro

Join novyPro

A few questions to help you with your analysis

You are tasked with on analysing the email campaign performance of a niche content platform that caters to DIY creators and readers worldwide. The platform offers paid subscriptions, regularly introduces new features and products, and maintains a rich online event calendar each month. The goal is to evaluate the effectiveness of the platform's email campaigns over the past three months in engaging its audience and driving conversions.

This Analysis focuses on analyzing the email campaign performance of a niche content platform that caters to DIY creators and readers worldwide. The platform offers paid subscriptions, regularly introduces new features and products, and maintains a rich online event calendar each month. The goal is to evaluate the effectiveness of the platform's email campaigns over the past three months in engaging its audience and driving conversions.

1. What are the top 10 campaigns from 2024/07-2024/09 based on click rate?

2. What campaign type has highest bounce rate over time?

3. What campaign type has lowest unsubscribed rate over time?

4. Can we view the click rate trend over time by different conversation type?

5. Can we view campaign performance in map visual? Choose important metrics you would like to show.

6. Can you analyse how device type impact the campaign performance? Choose important metrics you would like to show.

7. Which country has the highest conversion rate for July campaigns?

8. Which country has the lowest click rate for September campaigns?

9. Which email domain of client emails got highest bounced rate?

10. Can you show opened rate of different client segments geographically?

Special requirements and judging criteria for
Zoomcharts participants

Know more about the judging criteria and other requirements

How easy is it to understand the data? (max 10 points)

1. Is too much text used for explanation?
2. Are the indicative colors in charts understandable?
3. Does it tell a story?

How easy-to-use is the report? (max 14 points)

1. Cross-chart filtering implementation

2. across the report. Can other visuals provide relevant data as the user explores the rep

3. Response time

4. Drill Down: multi-layer data exploration. Can the user drill down and gain additional insights within the report?

5. Use of tutorial overlays and other elements to assist new users. Can a new user start using this report straight away with just the guidance provided within the report itself?

How good is the report design and is it suitable for its purpose? (max 10 points)

1. Visual design: is the overall look consistent, no empty spaces, no overcrowding?

2. Interface design: are there unnecessary visualisations, buttons, complexity in use?

3. UX design: is the produced report usable?

4. Report design: is the main challenge answered?

5. Technical: are all the fonts used the same, are the sizes readable?

Technical Requirements

All tools are permitted for the challenge.

For ZoomCharts Challenge: create a Power BI report including at least 2 ZoomCharts Drill Down Visuals in one report page.

Reports are restricted to a maximum of 3 pages including drill-through pages.

Canvas size is 16:9 (Default Power BI size) or Full HD size = w:1920 - h:1080.

ZoomCharts participants judging criteria

Business users use reports to make data-driven decisions. That’s why reports are called effective if they enable users to drill down and filter data quickly and intuitively to find answers to any question they might have and analyse data in all possible directions and dimensions.

Zoomcharts Resources.

1. Use-Case Gallery: Try live demos and download reports made by the ZoomCharts team

2. Video tutorials: Watch engaging video guides on how to set up and use the visuals

3. Documentation: Technical deep-dive about ZoomCharts visuals

4. ZoomCharts Blog: Useful tips & tricks for data visualization and report creation

5. Visuals Gallery: Explore all the possible customization options for Drill Down Visuals.

The Resources

1. An Excel spreadsheet with 1 tab.
2. PDF with the Intro and Brief in English.
3.PDF with the Intro and Brief in Spanish.

Submissions of Entries

To submit your two-page report, please follow these steps, if you want to be considered for the Zoomcharts' prize, otherwise post your entry in the challenges group.

Your report will undergo validation to ensure it meets all the technical requirements. If the report is validated, you will receive a 'Publish to Web' link. If it does not meet the requirements, you will receive a rejection reason and will have the opportunity to resubmit your report.

Posting your submission on LinkedIn

1.Upload the report as a PDF document on your LinkedIn feed.

2. Use the caption "I am participating in FP20 Analytics Challenge 20”, along with screenshots from your report.

3. Include a summary of your report's key insights and publish it to the web or NovyPro link.

4. Use the hashtags #FP20Analytics, #FP20Email CampaignPerfromanceAnalysis, #builtwithzoomcharts, tag @Federico Pastor and @Zoomcharts.

5. *Additionally, post your report in the FP20 Analytics LinkedIn Community Group.

Resources and the datasets

Click on the link below to get your dataset: The files contain all the necessary data and information to create your report.